We produce The Sound Culture Podcast and IODAcast, two promotional music podcasts for IODA. New podcasts are published every week. Everytime we publish a new mix, it shows up on in our audience's itunes podcast folder. We use these podcasts to promote and market new artists from IODA's catalog, specifically by using Promonet.

To any business, the value of emerging technologies is undeniable. That is, to anyone who wants to have as wide of exposure and distribution as possible and doesn't have an entourage of photographers, writers, publicists, audio engineers, film makers, IT departments, marketing departments, etc... or a huge budget.

Any business can use new media technology to market and distribute their latest information to their specific audience as quickly and effectively as possible. If you're not using sydication technologies to promote, distribute, market, and grow your business now, Lucaso Media can show you how to do it and help move your business into the 21st century.

For more on our new media publishing, consulting, and distribution services, including online representation, media presentaition, music and video podcasting services, and marketing strategies contact us at lucasomedia at gmail dot com.

"Subscribe to the Feed" : What Does it Mean?

RSS stands for Really Simple Syndication and is an easy way to publish and syndicate content onto the web. It allows audiences to subscribe to an RSS "feed" of content from any given website. Audiences view the feed in their own preferred feed reader and receive the latest updates published by their favorite websites.

"In the future, every company will be a media company," Tom Foremski, Silicon Valley Watcher.

While before we wanted traffic to our websites, now, we want subscribers to our feeds. As subscribers, we can "pull" feeds of personalized content and as publishers we can "push" specific content to our subscribers.

Websites as billboards are a dying breed. The web presence of the future is syndicated content that arrives at your front door(or preferred screen).

We are now our own magazine publishers, radio broadcasters, television stations, and media brands publishing online to our niche(and beyond niche) audiences and markets.

RSS feeds are used for syndicating all forms of content.

As a new media publishing company, you can syndicate text(blogs), audio(podcasts), video(video podcasts), and photos. Once subscribed to a feed, your audience receives whatever media you publish whenever you publish it.

Lucaso Media specializes in bringing the power of syndication and new media publishing to you. We use RSS technologies to help deliver important media to your> audience.